FIND OUT MORE
WHAT
DO THEY WANT FROM THE ON- TRADE?
WHAT
DO THEY WANT FROM THEIR WINES?
WHY GENERATION WINE?
* Grand View Research - Immersive Entertainment Market Size, Share & Trends Report 2023
* CGA Strategy - Sites, sales and sentiment: Ten hospitality insights from Karl Chessell 2023
With society and technology changing faster than any other time in history, the gap between the life experiences of older people and their younger counterparts has never felt wider. We are now at the stage that people who are entering adulthood have never known a world without easy access to the internet and have spent most of their lives with a powerful computer the size of a calculator in their pocket.
This fundamental shift in how we engage with the world, along with the natural differences in values that come with age, has an impact on what Gen Z and Millennials want from their wine and their on-trade experiences. The data would suggest that yes indeed, consumers between 18-40 years old want very different things than the generations before them. Some of these differences could be attributed to the life circumstances that affect everyone when they’re younger, like generally less disposable income leading to an interest in seeking value for money*. Others appear to be unique to this new generation of drinkers, like a greater importance placed on experiences that make for shareable content on social media.
With this in mind, we are excited to present GENERATION WINE:
our guide to young wine drinkers with data-backed insights and actionable advice to help venues across the UK win over the next generation of wine lovers.
Much has been written about how Gen Zs and Millennials behave and consume to try and answer the question that is on every business owner’s mind:
OF WINE LOVERS
THE NEXT GENERATION
* Grand View Research - Immersive Entertainment Market Size, Share & Trends Report 2023
* CGA Strategy - Sites, sales and sentiment: Ten hospitality insights from Karl Chessell 2023
WHAT
DO THEY WANT FROM THE ON-TRADE?
WHY GENE-RATION WINE?
WHAT
DO THEY WANT FROM THEIR WINES?
FIND OUT MORE
This fundamental shift in how we engage with the world, along with the natural differences in values that come with age, has an impact on what Gen Z and Millennials want from their wine and their on-trade experiences. The data would suggest that yes indeed, consumers between 18-40 years old want very different things than the generations before them. Some of these differences could be attributed to the life circumstances that affect everyone when they’re younger, like generally less disposable income leading to an interest in seeking value for money*. Others appear to be unique to this new generation of drinkers, like a greater importance placed on experiences that make for shareable content on social media.
With this in mind, we are excited to present GENERATION WINE:
our guide to young wine drinkers with data-backed insights and actionable advice to help venues across the UK win over the next generation of wine lovers.
With society and technology changing faster than any other time in history, the gap between the life experiences of older people and their younger counterparts has never felt wider. We are now at the stage that people who are entering adulthood have never known a world without easy access to the internet and have spent most of their lives with a powerful computer the size of a calculator in their pocket.
Much has been written about how Gen Zs and Millennials behave and consume to try and answer the question that is on every business owner’s mind:
OF WINE LOVERS
THE NEXT GENERATION