Make the
Schweppes
Coconut Cooler:

150ml Schweppes Tropical soda
60ml Coconut water
10ml Lime Juice
10ml Agave syrup
7 Mint leaves

Build in glass with ice. Stir to combine, garnish with a lime wheel.

of customers say they would like to see a better range of soft drinks for adults when out
Ready-to-enjoy
Sophisticated softs

Make an alcohol-free
Gordon’s and Tonic:

50ml Gordon’s 0.0%
150ml Tonic water or lemonade
Lime wedge

Build ingredients in a gin bowl or highball glass filled with ice. Gently squeeze lime wedge before dropping it in and giving a final stir.

Make this in the exact same way with Gordon’s Pink 0.0 if customers want a fruitier option!

Reach out to your Account Manager for more information on how our Design Studio can support with menu design.

This Italian non-alcoholic aperitif is perfect for customers seeking a spritz but don’t want the alcohol. Ready-to-drink, serve Crodino from the fridge over ice and garnish with a slice of orange.

With flavours of guava, dragon fruit and hibiscus, Schweppes Tropical Soda delivers something new for your bar that pairs as a mixer for your zero-alcohol spirits or can be served alone. For a funky and fresh alcohol-free sip, serve the Schweppes Coconut Cooler.

Don’t miss out on the potential sales that soft drinks can bring and keep a varied selection available to enjoy either as they come or in some fun seasonal mocktails.

With a range of flavours to suit all tastes, meet the demand for energy drinks in your bar with Red Bull. From White Peach, to Tropical or Watermelon, Red Bull can serve as the perfect pick-me-up this holiday season and their sugar-free options are also must-haves for the health-conscious customers.

Rum ranked as the third most popular spirit among drinkers in the last year, with golden rum leading the way as the top choice for customers in pubs and bars.

Offering a zero-percent twist on a much-loved brand, Captain Morgan Spiced Gold 0.0% delivers all the spicy, caramel, and vanilla notes people love - just without the alcohol. Serve it up as a classic rum and coke or get creative with zesty alcohol-free cocktails.

For gin-lovers, bring in Gordon’s 0.0% – perfect for alcohol-free G&Ts or experimenting with botanically charged sips.

If your customers seek something just a bit sweeter, Gordon’s Pink 0.0% packs fruity flavours of strawberry and raspberry.

Perfect for crafting zero-alcohol versions of classic cocktails, low and no-alcohol spirits shine in favourite drinks. Venues can also get creative with bespoke alcohol-free serves that bring flair and flavour to any celebration.

In the Low and No Spirit
venues feature at least one non-alcoholic spirit on their menu
of customers now expect to see low and no options on the menu when they are out for drinks
pub visits are now alcohol-free
Make it easy for customers to find tasty alcohol-free options by creating a dedicated low and no-alcohol menu, or a clearly marked section within your main menu.
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Make the
Wild Life Kir Royale:

In a flute glass, add 2 tablespoons of Crème de cassis then top up with Wild Life Botanicals Nude. Garnish with a Blackberry.

Whether your customers are limiting their alcohol intake over the holidays, are the dedicated driver, or just staying tee-total by choice, make sure your alcohol-free options shine at the bar this festive season and into the new year.

Serve your low and no alcohol bubbles by the glass so that non-drinking customers don’t feel they need to commit to a full bottle.
Bring the whole party in by offering perks for designated drivers, like a free alcohol-free beer with the first round.
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Bring on the festive fizz!
In the cheer with alcohol-free beer

These low and no alcohol sparklers are perfect for keeping everyone in the celebratory mood, no matter the occasion.

An ultra-low alcohol twist on English bubbly, Wild Life Botanicals combine elegance with wellness thanks to their uplifting elixir of vitamins, minerals and botanicals. Effervescent and refreshing, they offer non-drinkers a sophisticated, health-conscious alternative to Prosecco and Champagne.

Made non-alcoholic by starting with fresh grape must and preventing fermentation entirely, so alcohol never forms, Bottega Gold 0% Sparkling White captures the tradition of sparkling wine with all the freshness, liveliness, and charm of the bubbles.

Apple cider is still the most popular choice for cider lovers. Meet the demand and serve Magners Zero over ice for those seeking their crisp cider refreshment.

Bring an alcohol-free taste of the Italian Alps to your fridge with Menabrea 0.0%. The perfect premium choice for Christmas feasts and festivities, this sophisticated sip is full of character and delivers the same authentic Italian flavour as its alcoholic counterpart.

With a 5% share of the overall beer market, low and no-alcohol beer is also the fastest-growing segment in the low and no category. It's a must-have staple in any fridge, and there should be at least one option on tap to grab the attention of the non-drinkers on first sight.

We’ve gathered some top picks from our low and no alcohol range, plus favourite serves to help inspire your festive menu and turn any alcohol-free occasion into a celebration to remember.

The low and no alcohol category has been fast-growing in recent years and now customers actively seek out venues that can cater to their non-drinking habits.

Let’s Go Low and No

Sources:
C&C On-Trade Christmas Review 2024

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Ice-cold buckets of beer and cider are perfect for sharing and a great way to drive fridge sales while getting customers in the mood to celebrate.
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Premium apple cider is fuelling category growth, with sales up 10% year-on-year. Offer flavourful options to help customers trade up and celebrate in style.
Cider and beer for holiday cheer

Serve a
Courvoisier and Ginger:

50ml Courvoisier VS
150ml Fever-Tree Ginger Ale

Build ingredients over ice in a highball glass. Garnish with a slice of lemon.

Serve a
Gordon’s Fizz:

15ml Gordon’s
Champagne
Lemon twist

Add Gordon’s to a well-chilled Champagne flute and top up with Champagne. Garnish with an elegant twist of lemon peel.

World lager continues to boom in popularity, and with premium pints having a moment, Menabrea is a must-have on your bar.

Inject a taste of the Italian Alps with this well-balanced lager that offers a refined flavour and distinctive floral and fruity aroma. Perfect served on tap or in bottle!

Even in the colder months, customers still crave crisp refreshment, so keep Magners Irish Cider on the bar. Best served over ice, it’s perfect for winter socials and festive gatherings.

Whether your customers prefer something crisper and zestier, like Reveller, or prefer something on the drier side, like Truffler, there’s an Orchard Pig for everyone.

Cider is a great choice all year round and Orchard Pig’s West Country apple cider is ideal for the festive season – with less bubbles and more flavour, it’s the perfect food pairing partner.

With more customers heading out earlier in the day, beer and cider remain firm favourites.

Smooth and approachable, Courvoisier VS is superb served neat, while its rich character beautifully complements the fruit and spice notes of a classic Christmas pudding. For a refreshing twist, serve the Courvoisier and Ginger – simple yet celebratory.

A timeless Christmas classic, Baileys Original Irish Cream is the sweetest meeting of fine Irish Whiskey, Irish dairy cream, rich chocolate and vanilla flavours.

Perfect in a crisp G&T or for adding character to festive gin cocktails, Gordon’s London Dry remains a trusted favourite for seasonal drinks.

From offering versatility in simple serves, like a vodka lemonade, to more creative cocktails, Smirnoff is a staple spirit to have on any bar.

Make the
Malibu Baubelini:

25ml Malibu Strawberry
25ml Cranberry juice
50ml Sparkling wine

Build in Champagne flute or wine glass. Garnish with edible glitter for extra sparkle!

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Add Baileys to a cosy hot chocolate or a dessert-style cocktail to tempt customers into a little seasonal indulgence.
Add edible glitter or festive garnishes to drinks for an easy way to make any serve feel extra Christmassy.
Help customers escape the everyday by reviving quirky pastimes and simple activities that bring people together for festive fun.
A well-rounded daytime offering encourages guests to pop in sooner or stay longer into the evening.
A well-rounded daytime offering encourages guests to pop in sooner or stay longer into the evening.
Spirits that sleigh
Early evening was the most popular time for festive drinks last season, with 3 in 5 customers visiting during this time.

Help your customers celebrate the season with a range of premium sips that will make their visit feel special, no matter the occasion.

Fun and fruity, Malibu brings a tropical vibe to the winter months. This easy-sipper is always a crowd pleaser. Give it a sparkling twist by serving the Malibu Baubelini!

Get ready to sleigh the season with these much-loved spirits!

While Christmas can be a time of experimentation, it’s also a time for nostalgia. This can be a great time to inject some new life into the classics with festive-themed serves that will delight your customers as they sip on brands they know and love.

Get inspired for how to bring new life to favourite classics with our top picks and tips.

Last Christmas, visits to pubs and bars were spread across the week, ensuring plenty of chances to draw in guests during quieter spells, whether it’s a post-Christmas shopping stop or a friendly reunion.

Christmas Classics