Quite simply, it’s a growth category.
Low and no beer grew 31% in value and
23% in volume in the year to October 2023, significantly outperforming the total beer category (flat volume, +5% value)**
It’s what customers expect!
49% of moderating drinkers expect to see low and no products on the menu when they go out.
More choice for moderating customers.
The main reasons consumers drink low
and no are to feel sociable and because
they are more interesting than soft drinks.
Low & No drives incremental revenue.
Many consumers will drink low and no
alcohol products as an alternative to water
or soft drinks alongside alcoholic drinks,
rather than instead.
than just a simple soft drink to replace their
alcoholic tipples.
Increasingly, venues are expected to offer low and no alcohol alternatives to popular favourites like G&T and classic cocktails.
Soft Drinks
Fever-Tree Sparkling Cloudy British Apple
Fever-Tree Sicilian Lemonade
Fever-Tree Sparkling Ginger Beer
Fever-Tree Sparkling Raspberry Lemonade
Tanqueray Alcohol Free
Gordon’s Pink Alcohol Free
Everleaf Mountain Aperitif
Everleaf Marine Crisp Aperitif
Everleaf Forest Aperitif
Caleño Light & Zesty
the low and no category into the mainstream.
Both specialist brands and established
breweries offer a wide range of full flavoured
low and no alcohol alternatives,
from premium international lager
to refreshing draught cider.
Old Mout Berries & Cherries 0%
Magners Zero
Corona Cero
Heineken 0%
Peroni Nastro Azzurro 0.0%
Lucky Saint 0.5% Superior Unfiltered Lager
Asahi Super Dry 0%
Menabrea 0%
Times are changing!
51% of moderators say
it is now more socially acceptable
to avoid alcohol when out
Natureo Rosado 0.0% ABV
Bottega 0.0% ABV
Wild Life Botanicals Sparkling Blush 0.5% ABV
Wild Life Botanicals Sparkling Nude 0.5% ABV
Natureo Muscat 0.0% ABV
refreshing alternative to traditional
wines, while maintaining the flavours and
essence of all your favourite styles.
Innovative techniques, like reverse osmosis
and vacuum distillation, have allowed
winemakers to produce complex and
delicious low and no alcohol wines.
15% of UK
consumers participated
in Dry Jan in 2023*
moderate their alcohol intake than ever before.
Occasions like Dry January are getting bigger with more
people taking part every year. But it’s a trend that can be
seen all year round, especially among younger drinkers,
with health and well-being top of mind for many.
1 in 3 are permanently
moderating or avoiding
alcohol altogether
35% plan to drink
more low and no drinks
in the future
TO TOP
Fever-Tree Sparkling Cloudy British Apple
Fever-Tree Sicilian Lemonade
Fever-Tree Sparkling Ginger Beer
Fever-Tree Sparkling Raspberry Lemonade
Tanqueray Alcohol Free
Gordon’s Pink Alcohol Free
Everleaf Mountain Aperitif
Everleaf Marine Crisp Aperitif
Everleaf Forest Aperitif
Caleño Light & Zesty
than just a simple soft drink to replace their
alcoholic tipples.
Increasingly, venues are expected to offer low and no alcohol alternatives to popular favourites like G&T and classic cocktails.
Soft Drinks
TO TOP
the low and no category into the mainstream.
Both specialist brands and established
breweries offer a wide range of full flavoured
low and no alcohol alternatives,
from premium international lager
to refreshing draught cider.
Old Mout Berries & Cherries 0%
Magners Zero
Corona Cero
Heineken 0%
Peroni Nastro Azzurro 0.0%
Lucky Saint 0.5% Superior Unfiltered Lager
Asahi Super Dry 0%
Menabrea 0%
Natureo Rosado 0.0% ABV
Bottega 0.0% ABV
Wild Life Botanicals Sparkling Blush 0.5% ABV
Wild Life Botanicals Sparkling Nude 0.5% ABV
Natureo Muscat 0.0% ABV
refreshing alternative to traditional
wines, while maintaining the flavours and
essence of all your favourite styles.
Innovative techniques, like reverse osmosis
and vacuum distillation, have allowed
winemakers to produce complex and
delicious low and no alcohol wines.
Quite simply, it’s a growth category.
Low and no beer grew 31% in value and
23% in volume in the year to October 2023,
significantly outperforming the total beer
category (flat volume, +5% value)**
It’s what customers expect!
49% of moderating drinkers expect
to see low and no products on the menu
when they go out.
More choice for moderating customers.
The main reasons consumers drink low
and no are to feel sociable and because
they are more interesting than soft drinks.
Low & No drives incremental revenue.
Many consumers will drink low and no
alcohol products as an alternative to water
or soft drinks alongside alcoholic drinks,
rather than instead.
Times are changing!
51% of moderators say it is
now more socially acceptable
to avoid alcohol when out
1 in 3 are permanently
moderating or avoiding
alcohol altogether
35% plan to drink
more low and no drinks
in the future
15% of UK
consumers participated
in Dry Jan in 2023*
moderate their alcohol intake than ever before.
Occasions like Dry January are getting bigger with more
people taking part every year. But it’s a trend that can be
seen all year round, especially among younger drinkers,
with health and well-being top of mind for many.
