This incredible brand’s story will especially resonate with younger consumers who are more likely to take ethical and social considerations into account when making buying decisions.  

Amandla Blush

Amandla means ‘power’, which is fitting for a brand with such a powerful story. This 100% black female-run business produces delicious and approachable wines with striking labels. Their ‘Freedom Blush’ is made with hand-picked grapes that are sourced from the stunning vineyards of the Western Cape. With its inviting pink hue, this lip-smacking rosé is fresh, juicy, and packed full of flavours of watermelon, raspberries and strawberries.

41% of younger consumers say they can’t resist fancy packaging, compared to just 21% of other age groups

Harlot Rosé Brut

Harlot aims to shake up the status quo and redefine English wine with charm and some much-needed audacious spirit. The quirky label design of their Rosé Brut and the enticing pink hue of this English sparkler will certainly catch the eye of the younger wine drinker and is sure to be snapped for those Insta stories.

Hampton Water Rosé

Twice as many younger wine drinkers say they trust wines associated with celebrities (33%) when compared to other age groups (15%).  Keeping an eye on wines trending on social media will help you keep up with celebrity wine releases, including a new wine from rock legend Jon Bon Jovi, his son and Gérard Bertrand who teamed up  to create the fresh and approachable Hampton Water Rosé.

Elegant and refreshing, it’s ideal for customers sitting out and enjoying the sunshine but it also works well in a range of cocktails, making it a great and versatile choice for your list.

Bottega Rose Gold

21% of consumers now typically drink sparkling rosé, with 23% of sparkling rosé consumers drinking it more often than they were a year ago.

With its eye-catching, highly Instagrammable bottle, Bottle Rose Gold is a Pinot Noir brut rosé sparkling wine that is perfectly suited for those special occasions, whether it’s a girl's night out or something to sit atop the table when enjoying a dinner.

Canned Wine Co. Grenache Rosé

Where younger wine drinkers show a preference for wines that have interesting labels and designs, venues can also grab their attention by showcasing their wines that come in more eco-friendly packaging. Plus, canned wines are a great option for outdoor spaces or events where glassware is not practical and speedy service is crucial.

The approachable taste profile of Canned Wine Co’s Grenache Rosé is complemented by its attractive canned packaging. Offering wine drinkers value-for-money and sustainability, there’s also a real opportunity in how to effectively communicate the environmental benefits of these formats in a way that's easy for consumers to grasp.

Whispering Angel Rosé

Whispering Angel’s Provence Rosé has gained almost cult-like status in recent years, thanks to its approachable style and the powerful marketing which is supported by endorsement by celebrities and influencers like Adele and Victoria Beckham.

Whispering Angel is also available from Matthew Clark in striking large format bottles. As younger wine drinkers are more likely to drink wine to celebrate special occasions, nothing shouts celebration more than a magnum or even a double-magnum – made for sharing and totally Instagrammable.

63% of young wine drinkers don’t class themselves as being ‘very confident’ when choosing wine in the on-trade, tending to opt for familiar easy-drinking styles.

Wicked Lady White Zinfandel

Wicked Lady Californian White Zinfandel is a vibrant, rosy hued wine that is as flavourful as its bright colour suggests. Soft, approachable, and sweet with a well-balanced fusion of ripe strawberry and juicy peach flavours, it will have a particular appeal to younger, less experienced palates.

It would also be delicious in a ‘frosé’ serve where sweeter and more powerfully flavoured wines are preferable since the very low temperature can mask more subtle characteristics.