Sources:
C&C On-Trade Christmas Review 2024

Ice-cold buckets of beer and cider are perfect for sharing and a great way to drive fridge sales while getting customers in the mood to celebrate.
Premium apple cider is fuelling category growth, with sales up 10% year-on-year. Offer flavourful options to help customers trade up and celebrate in style.
Top Tip:
Top Tip:

Cider is a great choice all year round and Orchard Pig’s West Country apple cider is ideal for the festive season – with less bubbles and more flavour, it’s the perfect food pairing partner.

Whether your customers prefer something crisper and zestier, like Reveller, or prefer something on the drier side, like Truffler, there’s an Orchard Pig for everyone.

Even in the colder months, customers still crave crisp refreshment, so keep Magners Irish Cider on the bar. Best served over ice, it’s perfect for winter socials and festive gatherings.

World lager continues to boom in popularity, and with premium pints having a moment, Menabrea is a must-have on your bar.

Inject a taste of the Italian Alps with this well-balanced lager that offers a refined flavour and distinctive floral and fruity aroma. Perfect served on tap or in bottle!

With more customers heading out earlier in the day, beer and cider remain firm favourites.

Cider and beer for holiday cheer

Serve a
Courvoisier and Ginger:

50ml Courvoisier VS
150ml Fever-Tree Ginger Ale

Build ingredients over ice in a highball glass. Garnish with a slice of lemon.

Serve a
Gordon’s Fizz:

15ml Gordon’s
Champagne
Lemon twist

Add Gordon’s to a well-chilled Champagne flute and top up with Champagne. Garnish with an elegant twist of lemon peel.

Make the
Malibu Baubelini:

25ml Malibu Strawberry
25ml Cranberry juice
50ml Sparkling wine

Build in Champagne flute or wine glass. Garnish with edible glitter for extra sparkle!

Early evening was the most popular time for festive drinks last season, with 3 in 5 customers visiting during this time.

Make your venue the place to be for cosy festive moments, with classic Christmas tipples to match the mood.

Add Baileys to a cosy hot chocolate or a dessert-style cocktail to tempt customers into a little seasonal indulgence.
Add edible glitter or festive garnishes to drinks for an easy way to make any serve feel extra Christmassy.
Help customers escape the everyday by reviving quirky pastimes and simple activities that bring people together for festive fun.
A well-rounded daytime offering encourages guests to pop in sooner or stay longer into the evening.
Top Tip:
Top Tip:
Top Tip:
Top Tip:
Spirits that sleigh

Fun and fruity, Malibu brings a tropical vibe to the winter months. This easy-sipper is always a crowd pleaser. Give it a sparkling twist by serving the Malibu Baubelini!

Smooth and approachable, Courvoisier VS is superb served neat, while its rich character beautifully complements the fruit and spice notes of a classic Christmas pudding. For a refreshing twist, serve the Courvoisier and Ginger – simple yet celebratory.

A timeless Christmas classic, Baileys Original Irish Cream is the sweetest meeting of fine Irish Whiskey, Irish dairy cream, rich chocolate and vanilla flavours.

Perfect in a crisp G&T or for adding character to festive gin cocktails, Gordon’s London Dry remains a trusted favourite for seasonal drinks.

From offering versatility in simple serves, like a vodka lemonade, to more creative cocktails, Smirnoff is a staple spirit to have on any bar.

Get ready to sleigh the season with these much-loved spirits!

While Christmas can be a time of experimentation, it’s also a time for nostalgia. This can be a great time to inject some new life into the classics with festive-themed serves that will delight your customers as they sip on brands they know and love.

Get inspired for how to bring new life to favourite classics with our top picks and tips.

Last Christmas, visits to pubs and bars were spread across the week, ensuring plenty of chances to draw in guests during quieter spells, whether it’s a post-Christmas shopping stop or a friendly reunion.

Christmas Classics

Sources:
C&C On-Trade Christmas Review 2024

Top Tip:
Ice-cold buckets of beer and cider are perfect for sharing and a great way to drive fridge sales while getting customers in the mood to celebrate.
Top Tip:
Premium apple cider is fuelling category growth, with sales up 10% year-on-year. Offer flavourful options to help customers trade up and celebrate in style.
Cider and beer for holiday cheer

Serve a
Courvoisier and Ginger:

50ml Courvoisier VS
150ml Fever-Tree Ginger Ale

Build ingredients over ice in a highball glass. Garnish with a slice of lemon.

Serve a
Gordon’s Fizz:

15ml Gordon’s
Champagne
Lemon twist

Add Gordon’s to a well-chilled Champagne flute and top up with Champagne. Garnish with an elegant twist of lemon peel.

World lager continues to boom in popularity, and with premium pints having a moment, Menabrea is a must-have on your bar.

Inject a taste of the Italian Alps with this well-balanced lager that offers a refined flavour and distinctive floral and fruity aroma. Perfect served on tap or in bottle!

Even in the colder months, customers still crave crisp refreshment, so keep Magners Irish Cider on the bar. Best served over ice, it’s perfect for winter socials and festive gatherings.

Whether your customers prefer something crisper and zestier, like Reveller, or prefer something on the drier side, like Truffler, there’s an Orchard Pig for everyone.

Cider is a great choice all year round and Orchard Pig’s West Country apple cider is ideal for the festive season – with less bubbles and more flavour, it’s the perfect food pairing partner.

With more customers heading out earlier in the day, beer and cider remain firm favourites.

Smooth and approachable, Courvoisier VS is superb served neat, while its rich character beautifully complements the fruit and spice notes of a classic Christmas pudding. For a refreshing twist, serve the Courvoisier and Ginger – simple yet celebratory.

A timeless Christmas classic, Baileys Original Irish Cream is the sweetest meeting of fine Irish Whiskey, Irish dairy cream, rich chocolate and vanilla flavours.

Perfect in a crisp G&T or for adding character to festive gin cocktails, Gordon’s London Dry remains a trusted favourite for seasonal drinks.

From offering versatility in simple serves, like a vodka lemonade, to more creative cocktails, Smirnoff is a staple spirit to have on any bar.

Make the
Malibu Baubelini:

25ml Malibu Strawberry
25ml Cranberry juice
50ml Sparkling wine

Build in Champagne flute or wine glass. Garnish with edible glitter for extra sparkle!

Top Tip:
Top Tip:
Top Tip:
Top Tip:
Top Tip:
Add Baileys to a cosy hot chocolate or a dessert-style cocktail to tempt customers into a little seasonal indulgence.
Add edible glitter or festive garnishes to drinks for an easy way to make any serve feel extra Christmassy.
Help customers escape the everyday by reviving quirky pastimes and simple activities that bring people together for festive fun.
A well-rounded daytime offering encourages guests to pop in sooner or stay longer into the evening.
A well-rounded daytime offering encourages guests to pop in sooner or stay longer into the evening.
Spirits that sleigh
Early evening was the most popular time for festive drinks last season, with 3 in 5 customers visiting during this time.

Help your customers celebrate the season with a range of premium sips that will make their visit feel special, no matter the occasion.

Fun and fruity, Malibu brings a tropical vibe to the winter months. This easy-sipper is always a crowd pleaser. Give it a sparkling twist by serving the Malibu Baubelini!

Get ready to sleigh the season with these much-loved spirits!

While Christmas can be a time of experimentation, it’s also a time for nostalgia. This can be a great time to inject some new life into the classics with festive-themed serves that will delight your customers as they sip on brands they know and love.

Get inspired for how to bring new life to favourite classics with our top picks and tips.

Last Christmas, visits to pubs and bars were spread across the week, ensuring plenty of chances to draw in guests during quieter spells, whether it’s a post-Christmas shopping stop or a friendly reunion.

Christmas Classics